Our Vision

Our vision is a region where salmon is abundant. Where people come to see the magnificent returns, year after year. Where fishing is a way of life.

Whether we come from commercial fishing, sports fishing or a stewardship perspective, we all share the same goal. We want to ensure a healthy salmon return for not only our own generation, but for those generations that come after us. Whether we are creating salmon habitat, working together to ensure catch levels that allow for sustainability or determining best practices, we each have a role to play.

We see a world where salmon and people not only live side by side, but create health and wellness for each other. Salmon provide nourishment for not only our bodies, but also to the rivers, streams and trees around them. When we care for our salmon, we also care for our planet.